About Event International

Event International

Event International is a company that specializes in the conceptualisation, creation and delivery of festivals and site specific work. Our starting point is that every project that we are involved with is absolutely unique. Creativity in responding to a brief begins from the standpoint that the particular combination of location, audience and experience that will be achieved cannot be exactly replicated. Therefore, we have no actual or metaphorical ‘top shelf’ to pull down ideas from. This is equally true whether the event in question is for a public audience of up to 250,000 (the Eve of Parade of sail show “Cresting the Waves” for the visit of the Tall Ships Race to NewcastleGateshead in 2005) or a corporate audience of 500 executives from the offshore industry (for the christening event for the world’s largest oil and gas pipelaying vessel). We aim to create distinctive and memorable experiences that respond to particular places, people and aspirations.

In contexts where we are able to operate from the standpoint of contractual continuity, our aim each year is to revisit, renew and reshape. We think that an attitude of ‘this worked once so let’s just keep on doing it’ is subject to the law of diminishing returns and that the best way to keep an audience engaged is to exceed their expectations.

We aim to achieve consistently high standards of event delivery by adopting a partnership approach to event planning and organising a structured cycle of meetings and consultations. Complying with legal requirements and delivering an Event Plan in which H&S considerations are fully represented is at the core of this process. Consultation is also key, and we are willing to meet with anyone who might reasonably want an input to a planned event including community and resident’s associations, owners of premises, environmentalists, the RSPB and so on. Our experience is that safety considerations are no barrier to imagination provided the process of risk assessment is rigorous and all partners are fully involved.

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